![]() Perhaps they should reconsider their decision to do away with the title? I substituted “Plant Science” for “Botany” and was surprised to see that “Entomology” was searched for about twice as many times as “Plant Science”.Ĭomparing “Botany” with “Plant Science” reveals that “Botany” was searched for considerably far more than “Plant Science”, despite most universities no longer having Botany Departments. Then, just in case, as in many universities, Botany departments have been replaced with Plant Science departments, and is now taught under that title, Not an encouraging picture, although at least the decline has plateaued out. Given my worries about the declining interest in plant sciences and the funding problems facingĮntomology, I thought it might be educational to compare botany and entomology. “Butterfly” and “Ant” as search terms revealed that interest in ants and butterflies has remainedįairly constant over the last decade or so, although somewhat to my surprise, ants have had proportionately more searches than butterflies. “Ladybird” to see if it coincided with aphid peaks and interestingly found that it had two peaks within each year, May, when they start to become active and October when they start to look for hibernation sites, so as with aphids, the frequency of the search term usage reflects biological activity. I found that if you ran the cursor along the data lines the month was displayed, and as I expected, the peak in aphid interest was generally June and May, reflecting their peak abundance in the field. I was immediately struck by how closely this resembled real aphid populationĭata, albeit a more regular and smoother than these examples of real data. Immediately after the seminar I rushed back to my office, and as you may have guessed, entered the word “aphid” into the search bar and was, after a bit of computer chuntering, rewarded with my first Google Trend output □ The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often a term is searched for relative to the total number of searches, globally.” I was greatly taken by my colleague’s slide showing the birth and development of a new conceptĪnd wondered if this would be a useful tool to look at some entomological topics. ![]() To quote Wikipedia “ Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. "Different regions that show the same search interest for a term don't always have the same total search volumes."įor the example we used above with Apple, this would mean that on August 18, Apple was one of the most popular search terms when compared to every other topic, for those searching on Google News in the US.Ī zero rating, however, wouldn't mean that no one searched for Apple, but only a small number compared to the peaks.No doubt I am behind the curve, but I have only recently discovered Google Trends a result of attending a Departmental seminar given by a colleague talking about Biochar!."The resulting numbers are then scaled on a range of 0 to 100 based on a topic's proportion to all searches on all topics.".Otherwise, places with the most search volume would always be ranked highest." "Each data point is divided by the total searches of the geography and time range it represents to compare relative popularity.Once you've searched a term or topic and customized some of its variants, understanding what the peaks (represented with a 100 on the graph) and plateaus actually mean can be confusing. How to interpret what each graph on Google Trends means It can be particularly useful for business owners who are interested in learning more about how their brand and business fare among a targeted audience – in terms of how often they search for it and when it hits peak popularity. Google Trends allows you to search, track, and compare Google search terms and topics over a period of time and by location. Have you ever wondered how something became viral on social media? Or whether people in your state are actually excited about the latest iPhone? Visit Business Insider's homepage for more stories.Google Trends is an effective way to gauge the popularity of certain terms and topics among a targeted audience in terms of search frequency.You can also compare search terms against one another to see how each fares among different audiences, as well as access related queries that people tend to search for with the specified term.Google Trends allows you to customize search data by region, time period, category, and type of search.You can use Google Trends to understand how often people are searching for certain terms or topics on Google.
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